Television
Client: Connecticut Tourism
Product: Connecticut
Title: "How Will You Connect?"
Concept: The state of Connecticut was looking for an overarching theme to tie disparate regions together.
Contrary to most tourism ads that are destination-specific, Connecticut was seeking to connect with their audience on a more emotional level. That of connecting with one's friends, one's self, one's spirit,
whether it's a full-fledged vacation, or just a day away.
With a target audience of stressed out New Yorkers, the message resonated.
Client: Bayer
Product: Ascensia Breeze Blood Glucose Monitor
Title: "Drops"
Concept: Advertising in this category mainly focuses on product features.
It rarely acknowledges how hard people with diabetes
work to manage their diabetes.
By using red drops that represent daily testing,
we take the negative and literally show how,
over time, you can help build a positive, healthier life.
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Client: Alcon
Product: Opti-Free Express Contact Lens Solution
Title: "Faces"
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